YCN / Resolution

This is a recently released music video for a new artist, Martyn bought it my attention to show a different kind of medium we could propose to use within our television ads, I think its a strong style and could work well emphasising the humor, exaggerating the facial expressions of the character. 

YCN / Final Brief

Me and Martyn were sure there were existing adverts that shared the idea of a character dreaming away from a mundane situation, there are! I remember in the shower that the Lottery produced adverts along the lines of this idea...

They work as a series of adverts which is something me and Mart want and shows a clever appropriate way of transporting the character from the mundane to the special, via scratching of the image ( the adverts were for Lottery scratchcards) alongside an effective noise, all in all a very good concept for the ads. The difference between these and the idea me and Mart have is that in our the character will be forced back into reality, driving most of the humor. 

YCN / Final Brief

Here is something else concerning the E4 voiceover guy! 

Below is a link to a soundboard for his character, genious...

http://www.e4.com/voiceoverman/voiceover-soundboard.html

YCN / Final Brief

Research

Final re-written brief, new area of research!

So looking at TV adverts and voice overs, tag-lines...

Firstly, iv had in my head whilst concentrating on the new brief the E4 voice over guy, i think he could really suit the kind of ads we want to create, like a really appropriate tone of voice!

Here are a few examples of the ads im on about, i think this kind of humor works really well as a way of creating interest and keeping the audiences attention!

Music Poster / Some More

Music Poster / Layout

Looking at some more music orientated posters, the difference of compositions and also difference in more minimal styles & ones with added imagery. Some more layouts to use, see if it is effective in promoting the BME.

Music

This is all work from the design agency, Music. 

It is shit hot! Proper nice range of work, mostly being Type orientated which suits me to a T, id love to be creating work at at standard like this during my career. These examples i thought were relevant to the current brief, considering the use of type, layout and what not.