Tuesday, 27 April 2010

Existing/ Record labels







Some existing logo designs for similar genre'd record labels. Some are quite nice and others maybe not so nice however are representative of the type of music they produce and what not.
Looking at the label, Tempa. I've posted this image recently as i had found the design agency that created it recently! Give Up Art, a London based agency create a lot of work for the music industry. They designed the logo for Tempa alongside the majority of its visual identity, including promotional posters, flyers and album / EP artwork. I like the simplicity of it, i think its Helvetica Bold Italic. Kerned. I think its a good look for a dubstep label, dubstep is quite minimal in the sense that its mostly just bass driven, and the design represents that. Using italics makes it look like its got pace, as though its a high paced / energy label. A much better look than say Playaz label logo.
I also really like the Hospital logo. The biggest label out of the examples here and arguably the strongest logo. Unlike Tempa it has the typical look of a brand / logo, with the H in a circle design. This giving advantages for range and distribution, as essentially the logo doesn't need the Hospital type included in it. Clean, Clear, Bold. Stands alone and is strong, which arguably the label does also. The design is also cleverly produced, the circle represents a vinyl or cd, so the possibilities of printing onto vinyls, CD's and their covers is already established. Something to keep in mind,

Where can the logo be printed / seen
Where should it be printed / seen
whats appropriate to the label / subject of music.

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