YCN / Chosen Context

Examples of our chosen context aswell as examples of existing posters within them. 

YCN / Type Layout

Anthony Burrell

A designer Woolley referenced, whom i have looked at before, but yeah an interesting reference point for the layout of out type on our posters and that, i think it could work quite well with our imagery, but we shall see.

YCN / TV to Press Ad

Another supermarket chain, again looking at press ads they have within newspapers and TV ads. Again the same thing, use of the same colours, type etc furthermore Tesco always use these red circles, emphasising a low cost or something, its a kind of gimmick i suppose, people might now think of  Tesco when they see red circles, i dont think i do but some may.

I think what is interesting about the TV ads is that these two for example are shot very differently and the styles are opposing, however they are tied together with the red circle and the last bit of the advert where the Tesco logo comes up. So we could if we wanted to, create very different looking ads, just have either our tag-line in a custom stylised type show up or have some form of Tesco like gimmick to pop up here and there!

YCN / TV to Press Ad

Examples of TV ads being transferred to the medium of print. Taking Asda, here they use the Receipt / barcode style to visualise their new tag-line of, 'Saving you money every day' . Using this in both mediums, plus the obvious things, colour, typeface and additional imagery. 

The advert below, at i think 27 seconds in,  shows what else Asda have done with the stylised tag-line, Printing onto large stock, being used as large signs above the cash registers. Something to maybe use within our project of having our tag-line stylised, using it with all our ad campaigns and in and around the BME itself.

YCN / Press Ad

This is an example of a press ad working over 2 places, found in the Sun newspaper, at the bottom of one page is the first ad, 'no fear...' then over the page behind the first is the second, 'Just watch it'. An example of a series of press ads working together. If we are to transfer our TV ad to still graphics then this is a form we may take it in. Similar image press ads working through one context together. 

YCN / Resolution

This is a recently released music video for a new artist, Martyn bought it my attention to show a different kind of medium we could propose to use within our television ads, I think its a strong style and could work well emphasising the humor, exaggerating the facial expressions of the character. 

YCN / Final Brief

Me and Martyn were sure there were existing adverts that shared the idea of a character dreaming away from a mundane situation, there are! I remember in the shower that the Lottery produced adverts along the lines of this idea...

They work as a series of adverts which is something me and Mart want and shows a clever appropriate way of transporting the character from the mundane to the special, via scratching of the image ( the adverts were for Lottery scratchcards) alongside an effective noise, all in all a very good concept for the ads. The difference between these and the idea me and Mart have is that in our the character will be forced back into reality, driving most of the humor. 

YCN / Final Brief

Here is something else concerning the E4 voiceover guy! 

Below is a link to a soundboard for his character, genious...

http://www.e4.com/voiceoverman/voiceover-soundboard.html

YCN / Final Brief

Research

Final re-written brief, new area of research!

So looking at TV adverts and voice overs, tag-lines...

Firstly, iv had in my head whilst concentrating on the new brief the E4 voice over guy, i think he could really suit the kind of ads we want to create, like a really appropriate tone of voice!

Here are a few examples of the ads im on about, i think this kind of humor works really well as a way of creating interest and keeping the audiences attention!

Music Poster / Some More

Music Poster / Layout

Looking at some more music orientated posters, the difference of compositions and also difference in more minimal styles & ones with added imagery. Some more layouts to use, see if it is effective in promoting the BME.

Music

This is all work from the design agency, Music. 

It is shit hot! Proper nice range of work, mostly being Type orientated which suits me to a T, id love to be creating work at at standard like this during my career. These examples i thought were relevant to the current brief, considering the use of type, layout and what not.