Another supermarket chain, again looking at press ads they have within newspapers and TV ads. Again the same thing, use of the same colours, type etc furthermore Tesco always use these red circles, emphasising a low cost or something, its a kind of gimmick i suppose, people might now think of Tesco when they see red circles, i dont think i do but some may.
I think what is interesting about the TV ads is that these two for example are shot very differently and the styles are opposing, however they are tied together with the red circle and the last bit of the advert where the Tesco logo comes up. So we could if we wanted to, create very different looking ads, just have either our tag-line in a custom stylised type show up or have some form of Tesco like gimmick to pop up here and there!
No comments:
Post a Comment