Examples of TV ads being transferred to the medium of print. Taking Asda, here they use the Receipt / barcode style to visualise their new tag-line of, 'Saving you money every day' . Using this in both mediums, plus the obvious things, colour, typeface and additional imagery.
The advert below, at i think 27 seconds in, shows what else Asda have done with the stylised tag-line, Printing onto large stock, being used as large signs above the cash registers. Something to maybe use within our project of having our tag-line stylised, using it with all our ad campaigns and in and around the BME itself.
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