They work as a series of adverts which is something me and Mart want and shows a clever appropriate way of transporting the character from the mundane to the special, via scratching of the image ( the adverts were for Lottery scratchcards) alongside an effective noise, all in all a very good concept for the ads. The difference between these and the idea me and Mart have is that in our the character will be forced back into reality, driving most of the humor.
Friday, 12 March 2010
YCN / Final Brief
Me and Martyn were sure there were existing adverts that shared the idea of a character dreaming away from a mundane situation, there are! I remember in the shower that the Lottery produced adverts along the lines of this idea...
They work as a series of adverts which is something me and Mart want and shows a clever appropriate way of transporting the character from the mundane to the special, via scratching of the image ( the adverts were for Lottery scratchcards) alongside an effective noise, all in all a very good concept for the ads. The difference between these and the idea me and Mart have is that in our the character will be forced back into reality, driving most of the humor.
They work as a series of adverts which is something me and Mart want and shows a clever appropriate way of transporting the character from the mundane to the special, via scratching of the image ( the adverts were for Lottery scratchcards) alongside an effective noise, all in all a very good concept for the ads. The difference between these and the idea me and Mart have is that in our the character will be forced back into reality, driving most of the humor.
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