Designed by Mark Brooks, an impressive type based menu for an American burger bar...
"We were assigned by Catch24Design in New York to develop the identity, branding and collaterals for the new casual-chic burger spot chef Laurent Touroundel has opened in Downtown Sag Harbor, New York. LT Burger offers a traditional and classic prime quality american burger menu both to eat in and take away. For this typography based identity, we used wood-type for the logo and a wide range of typefaces to spread the american flavor throughout the menus. Special thanks to Bill Goodspeed."
Really like what they've done with the menu, to me it represents what a burger is, simple layered beautiful thing, nice and bold, nothing complicated, just boom.
Overall a very successful branding and visual identity project. Colour scheme and the typography really make it, these being two areas I think I specialise in.
No comments:
Post a Comment