Website
The website is fairly aesthetically pleasing, functional, there's a lot of information to be delivered via the website but its done in a clever way and the site looks clean, easy to follow / read.
These are some web banners from the website, being set in such a picturesque environment Snowbombing is often promoted via the use of photography , showing the mountains all the wonderful snow, all that jazz.
Again showing the different versions of logos, and what I've just noticed, the bottom banner shows the two parts to the festival, the slopes and the music. Clever.
Different kind of banner, example of the kind of promo stuff they have actually at the festival, larger print job. Application of logo.
Car Decals
Volvo is the main sponsor of the festival, with that in mind they've cleverly come up with an appropriate promo idea of car stickers.
This is made even more effective by the campaign that the festival holds along with Volvo, with the road trip travel option. People are given an itinerary pack including directions, fancy dress, general information and a set of these car stickers.
Saturday, 9 October 2010
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