Friday, 15 October 2010

Russell Flanders

UK graphic designer, working from, Outside The Box Design. Impressive body of work with a range of clients, specialising in Print, Identity & Promotion.

"Raymond Taber Lettings wanted a company logo that could be turned into a strong brand over time. The theme of communication was the common thread for the stationery and brand communication pieces."








Another strong example of a range, starting with a logo which I think is quite interesting, bit different. Bold, stand out type and an interesting use of colour.
It is then this colour that is taken to the stationary, letterheads, business cards, publications etc. Clever thing with the colour is that it can be shown in two ways, shown directly above where on one side of the letter got the full detail of the colour / folded page effect and then on the invoice (I believe) it is changed to a simple split in colour. Yet it is still the exact same thing. The actual choice of the blue is effective and all, calming and very approachable yet makes it stand out from the crowd.

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