They specified that their brand has a lively colour palette while maintaining a strong urban feel throughout."
Strong example of a simple range, starting with the logo, taking it to letter-heads, envelopes, business cards, CD 's & packaging and also promotional posters.
Like the brightness and positive vibe of the logo, 3d effect makes it stand out as a logo. However there some negatives to it,
firstly it would take me some time to read this If it didn't have an explanation, bit illegible.
Also the costs would be high as the logo just wouldn't work in black and white.
Strong, bright in your face style. Dice.
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